Grand Canal Capital Partners
Confidential · 11 · 05 · 2026
Investor Brief · Project Olympia · London W14

Operator-led value-add. Discounted entry. Freehold London.

A 405-key freehold hotel adjacent to Olympia London. Grand Canal Capital Partners is structuring a single-asset London co-investment — bilateral or club.
AssetHilton London Olympia
Entry£107.5m · £265 / key
Stabilised NOI£9.6m by Year 5
5-yr Levered IRR16.0% · 1.95×
StatusConfidential · Internal Review
§ 0 · Executive summary

A large-scale London hotel resetting from redevelopment speculation to deliverable, operator-led income.

Hilton Olympia has been starved of capex since 2022 — priced like a midscale asset in an upper-midscale market. The current owner pursued a 905-key demolition strategy that paused. The reset creates a rare opportunity to acquire a freehold London hotel below prior basis, with execution risk that is operational, not speculative.

— 01

Entry £107.5m is ~17% below the 2022 transaction basis.

At £265/key, the asset is priced like a transitional or vacant-possession hotel. Stabilised, franchised London comparables trade at £390–619/key. The discount reflects the paused redevelopment strategy, not the asset.

— 02

The plan stabilises, refurbishes while trading, then rebrands.

£30m phased capex (£74k/key) delivered floor-by-floor. Rebrand to DoubleTree within the Hilton ecosystem. Flip from management to franchise. NOI more than doubles from £4.6m current EBITDA to £9.6m stabilised by Year 5.

— 03

Comp set supports an exit £174–192m on stabilised NOI.

Franchised London hotel transactions have priced at 5.0–5.75% yields (Westminster Curio 5.1%, Holiday Inn Kensington 5.5%, Edwardian Portfolio 5.6%). Total cost basis of £143m sits well inside the exit-value range — before tax and any planning-optionality upside.

The transaction at a glance
Entry Price
£107.5m
~£265 / key · vs £130m basis (2022)
Current EBITDA
£4.6m
83.6% occupancy · £18.2m revenue
The opportunity

Grand Canal Capital Partners is structuring a single-asset London co-investment — bilateral or club.

The deal is assembled. The operator is sourced. The model is built. What remains is the equity to execute.

01 · Sourced

Off-market access via JLL · operator (BGAM) engaged · Hilton received the rebrand thesis positively.

02 · Structured

£54.3m equity · 63% LTV senior debt @ 7% · share acquisition · Year-3 refinancing built into the plan.

03 · Executable

Single LP, joint LP or club structure available · Grand Canal acts as GP/sponsor · governance scaled to partner profile.

§ 1 · The Asset

A freehold corner site on Kensington High Street — scale, frontage and tenure independent of operating performance.

405 keys across 8 floors. 17,400 sq m on 0.88 acres. The corner of Kensington High Street and the Olympia London regeneration zone. Built 1966, part-refurbished in 2022 (141 keys) — the bones are sound, the product is dated.

Hilton London Olympia, 380 Kensington High Street
Hilton London Olympia380 Kensington High St · JLL
Hilton Olympia street-level view
Street-level frontageBGAM
Property fundamentals
Address
380 Kensington High Street, London W14 8NL
Keys
405 (avg 21 sq.m)
Tenure
Freehold · 0.88 acres
Building
17,419 sq.m · 8 floors · 1966 (ref. 2022)
EPC
C
Brand
Hilton (HMA to Oct 2035 + 2 × 10-year extension)
F&B / MICE
1 restaurant & bar · 11 meeting spaces
Other
Gym · 43 sub-level parking spaces (5 op. by YPS)
Retail
216 sq.m at 378 Kensington High St (Indian Motors)
Structure
Corporate share acquisition · UK entities
§ 2 · Entry & pricing

Pricing reflects a paused redevelopment thesis — not asset fundamentals.

The £107.5m entry is ~17% below the £130m transaction basis from 2022. The reset is driven by the prior owner's failed demolition-led strategy. The real estate, the trading, and the location are all stronger today than they were in 2022.

Entry vs total cost basis vs stabilised value (£m)
Project Olympia · pricing waterfall
Source: Dave Murray model v10 · JLL comp evidence · BGAM stabilised NOI Year 5 £9.584m.
Entry per key
£265k
Westminster Curio £619k · Holiday Inn Kensington £397k · Hyatt Place City East £304k
Discount to prior basis
~17%
£107.5m entry vs £130m 2022 transaction basis
Total cost basis
£143m
Entry + £30m hard capex + ~£5m fees · £353/key all-in
§ 3 · Location & demand

The hotel sits next to a £1.3bn culture-led district being built around it.

Olympia London is being transformed from an exhibition centre into a year-round destination. The Hotel captures the upside without development risk or planning exposure — major demand anchors are being delivered by others.

Olympia London regeneration aerial
Olympia London regeneration master planBGAM · AEG Presents
AEG Presents 4,000-capacity music venue
AEG 4,000-cap live music venueOpens 2025–2026
Demand anchors arriving 2025 – 2026
4,000
AEG Presents live music venue
London's largest new music venue in over a decade · operated by AEG.
Music
Open 2025
1,575
Purpose-built theatre
Largest new theatre in London in over 50 years.
Culture
Open 2026
550k
Sq.ft of Grade-A office space
Drives weekday corporate demand and MICE business.
Office
Open 2026
30+
Restaurants & bars · 2.5 acres of public realm
Destination dwell time and evening / weekend footfall.
F&B
Phased
2026
New supply validates the destination
Hyatt Regency Olympia (204 keys, Upper Upscale) · citizenM Olympia (146 keys, Upscale Lifestyle) · ~476 keys / 2.9% of submarket inventory. Global brands commit at scale only where demand growth is structural.
Supply
Validating
10m
Forecast annual footfall at full build-out
3.5m
Direct visitors per year
£600m
Annual economic output
7,000
On-site jobs created
Submarket context

Chelsea / Earl's Court / Kensington — London's 2nd largest hotel market.

16,000+ rooms · 82%+ blended occupancy · high barriers to entry from dense residential surroundings · predominantly older stock — a refurbishment-led environment, not a development one.

§ 4 · Market dislocation

Priced like a midscale asset in an upper-midscale market — a positioning gap, not a demand gap.

The submarket's upper-midscale tier achieves 87.5% occupancy and £144 ADR. Hilton Olympia, in the same location and at greater scale, achieves £120 ADR. The gap reflects product condition and brand position — not demand.

Submarket ADR & RevPAR by tier (£) — 12-month performance to March 2026
Source: BGAM / STR submarket data
Hilton Olympia · today

£120 ADR

Pricing aligns with economy / legacy midscale tier — well below the upper-midscale benchmark the asset's location supports.

The catch-up

RevPAR CAGR 13.7% · 2025–2029

Anchored to a refurbished product and a clearer brand position — not aggressive demand assumptions.

§ 5 · Business plan

Stabilise. Reposition. Optimise.

A sequenced plan that protects cashflow throughout. The hotel trades through the entire refurbishment programme — value is created by execution, not by a closure-and-reopening punt.

DoubleTree by Hilton guest room — reference standard
DoubleTree guest roomRefurbishment reference · JLL
DoubleTree lobby reference
Refreshed lobby standardDoubleTree by Hilton
DoubleTree restaurant & bar reference
F&B repositionDoubleTree by Hilton
PHASE 1 · MONTHS 0–6

Stabilise & enable

Operate first · prepare scope
  • Hilton management retained · labour, procurement, revenue discipline
  • Channel mix optimisation · cost of acquisition reduction
  • Revenue management reset around event-led pricing
  • Capex scope finalised · PIP preparation · governance set
  • Priority M&E / life-safety works in live operation
Outcome Trading maintained, margins protected. No meaningful key displacement.
PHASE 2 · MONTHS 6–15

Refurbish while trading

£30m phased capex · £74k / key
  • Floor-by-floor guestroom refurbishment (~80% rooms available)
  • Public areas refreshed early — lobby, F&B, meeting interfaces
  • Rolling M&E plant, energy, fire and compliance upgrades
  • Design aligned to future DoubleTree standards
  • Displaced keys actively matched to seasonality & event calendar
Outcome ADR support during works · infrastructure risk removed.
PHASE 3 · MONTHS 15–24+

Reposition & stabilise

Rebrand & flip to franchise
  • Complete remaining rooms / public areas
  • DoubleTree repositioning (PIP-aligned · Hilton engagement positive)
  • Evaluate & execute management → franchise transition
  • Reset operations to stabilised run-rate
  • Curio Collection upside as alternative rebrand path
Outcome Step-change in NOI, exit-ready asset, fee drag reduced.
§ 6 · Capex schedule

£30m hard capex · £74k per key · phased while trading.

Costs at Q2 2026 price levels, excluding VAT, professional fees and inflation. Including professional fees at 10%, total capex initial estimates are c. £33m. Reviewed by BGAM operations team against Hilton PIP requirements for DoubleTree conversion.

Cost category Scope £m £ / key % of total
Guestrooms & bathrooms Full refurbishment to DoubleTree standards — rooms, bathrooms, corridors 13.5 £33,300 45%
Public areas & F&B Lobby, reception, bar, restaurant interfaces, meeting rooms 4.5 £11,100 15%
Back-of-house Staff areas, kitchens, storage, service corridors 2.0 £4,900 7%
MEP & life-safety M&E upgrades, fire, energy, compliance works 5.0 £12,300 17%
Technology IT, PMS interfaces, guest tech, AV, connectivity 1.0 £2,500 3%
FF&E / OS&E Furniture, fixtures, fittings and operating equipment 2.5 £6,200 8%
Contingency (5%) Client contingency allowance 1.5 £3,700 5%
Total hard capex (ex-VAT, fees, inflation) £30.0m £74,000 100%
Plus professional fees at ~10% ~£3.0m ~£7,400
All-in capex estimate ~£33.0m ~£81,400

Source: BGAM STDD Base Case · Hilton PIP scope estimate · Q2 2026 price levels.

§ 7 · 5-Year NOI build

NOI more than doubles — £2.3m → £9.6m by Year 5.

The bridge is anchored in real benchmarks: stabilised occupancy of 85% (consistent with the top-10 largest London hotels) and an ADR of £184 (in line with the upper-midscale peer set), not aspirational assumptions. Years 1–2 occupancy is intentionally moderated to absorb the floor-by-floor refurbishment.

Net operating income (£m)
2027–2031 · phased repositioning
YearOcc.ADRRevPARNOI
2025A83.6%£120£103~£2.0m
202770.0%£126£89£2.3m
202872.0%£130£94£3.3m
202984.0%£156£131£6.8m
203085.0%£175£149£8.8m
203185.0%£184£156£9.6m

RevPAR CAGR 13.7% (nominal) / 11.5% (real). Stabilised NOI conversion of 40.8% — driven by improved Rooms revenue, F&B repositioning, and reduced fee drag following management → franchise transition.

§ 8 · Sources, uses & debt structure

~£54.3m equity · 63% LTV · Year-3 refinancing returns £12.8m.

Senior debt sized to total project cost at 63% LTV. Senior facility priced at 7% all-in. A planned Year-3 refinancing on the back of the repositioned, rebranded asset returns ~£12.8m of equity — meaningfully de-risking the LP position before the exit decision.

Sources & uses (acquisition)
Uses£m%
Purchase price107.573.0%
Hard capex (phased Yr 1–3)30.020.4%
Professional fees & transaction costs~5.03.4%
Working capital & reserves~4.73.2%
Total uses£147.2m100%
Sources
Senior debt92.763.0%
LP equity54.337.0%
Total sources£147.0m100%

Indicative · final allocation subject to debt-term confirmation and capex draw schedule. Senior debt input by Andy / GCCP — may flex.

Debt structure & Year-3 refi

Senior facility

LTV at entry63%
All-in rate~7.0%
Facility size~£92.7m
Initial term5 years (refi Y3)
AmortisationInterest-only with cash sweep
Tax & structure — not underwritten

All returns shown pre-tax. Capital allowances of £9–10m are potentially available and not in the model. Corporation tax and CGT treatment depend on the eventual buyer structure (share acquisition; potential stamp duty efficiency subject to advice). These are upsides, not assumed sources of return.

§ 9 · Returns & sensitivity

5-yr IRR 16.0% · 1.95×. 10-yr 2.28× multiple.

Levered LP returns at the base case. Sensitivity below stresses the variable that matters most at exit — the cap rate. Even at a 6.0% exit yield (above current franchised comp evidence), the 5-year levered IRR remains comfortably double-digit.

Base case · LP returns gross of GP
HoldLevered IRREquity MultipleExit YieldImplied Exit £
5 years 16.0% 1.95× 5.25% ~£183m
10 years 10.3% 2.28× 6.00% ~£185m
£54.3m
Initial LP equity
63%
Loan-to-value at entry
£12.8m
Year-3 refi return to LP
£174–192m
Comp-evidenced exit range
Exit-yield sensitivity · 5-year hold
Stabilised NOI (Y5) 5.00% 5.25% 5.50% 5.75% 6.00%
£9.0m 14.2% 12.9% 11.7% 10.6% 9.5%
£9.3m 15.4% 14.1% 12.9% 11.7% 10.6%
£9.6m (Base) 17.4% 16.0% 14.6% 13.4% 12.2%
£9.9m 18.6% 17.2% 15.8% 14.5% 13.4%
£10.5m 21.0% 19.5% 18.1% 16.8% 15.6%

Cells show 5-year levered LP IRR. Base case shaded. Green = above 14%. Red = below 10%. Stabilised NOI from BGAM 5-year projections; exit yields anchored to franchised London hotel comp set.

Reading the matrix: the base case sits at NOI £9.6m / exit 5.25% (= ~£183m gross value). The comp-evidenced franchised yield range is 5.0–5.75%. Returns hold above 12% across the entire credible cap-rate band — even with a 10% NOI underrun.

§ 10 · Grand Canal GP economics

Carry-weighted economics — alignment with the LP outcome.

GCCP fees are weighted toward carried interest on net profit, not front-loaded fees. The LP net-of-GP return remains comfortably double-digit at the 5-year hold.

Fee componentRate / basisApprox. £
Acquisition fee 0.40% of purchase price · one-off at close ~£430k
Asset management fee £150,000 / year · flat £150k p.a.
Carried interest · 5-yr exit 4% of net profits on exit ~£727k
Carried interest · 10-yr exit 4% of net profits on exit ~£1.07m
Total GP economics · 5-yr hold (illustrative) ~£1.9m
§ 11 · Comparable transactions

Stabilised franchised London hotels trade at 5.0% – 5.75% yields.

Hilton Olympia today aligns with the transitional cohort — management-operated, capex still to be deployed, earnings below stabilised potential. The plan progresses the asset toward the highlighted franchised peer set, where transaction evidence supports the £174–192m exit-value range.

Year Asset Location Keys Price (£m) £ / Key Yield Structure
2026The Westminster (Curio, Hilton)Westminster 464287£619k~5.1%Franchise
2026St Giles LondonBloomsbury 732280£382k~6.8%Vacant Possession
2025Holiday Inn Kensington High StreetKensington 706280£397k~5.5%Franchise
2024Novotel London WestHammersmith 630229£364kn/aVacant Possession
2024Edwardian Hotels PortfolioLondon (various) 2,053800£390k~5.6%Franchise
2024Residence Inn PortfolioLondon 503229£455k6.9%Franchise
2023Hyatt Place London City EastAldgate 28085£304k~5.1%Franchise
2023Nobu ShoreditchShoreditch 14850£338k<2.0%Vacant Possession
2022Park Grand London KensingtonKensington 13262£470k<6.0%Vacant Possession
Project Olympia · entry 405 107.5 £265k Mgmt → Franchise

Source: JLL Hotels & Hospitality · BGAM. Highlighted rows indicate stabilised franchised transactions — the reference set for Project Olympia's exit.

Implied stabilised value

£174m – £192m on Year-5 NOI

Stabilised yieldImplied valueUplift vs total cost (£143m)
5.00%£191.7m+£48.7m
5.25%£182.6m+£39.6m
5.50%£174.3m+£31.3m
5.75%£166.7m+£23.7m

Stabilised NOI £9.584m (Year 5, BGAM model).

Consented 905-key redevelopment scheme
Consented 905-key redevelopment schemeGranted Oct 2023 · not underwritten
Bankable optionality — not in the base case

905-key redevelopment scheme is consented and remains in place.

Planning granted October 2023 under the prior demolition strategy — 11-storey, 905-room scheme across 25,810 sq.m GIA. Estimated construction cost ~£163m / £180,085 per key. Pure upside for an incoming buyer with a different capital structure or time horizon.

§ 12 · The operator

BGAM Hospitality — founder-led UK platform. Operator, not advisor.

BGAM was built by hotel owners, for hotel owners. The platform operates 10 hotels and 1,000+ keys across the UK, with deep experience in brand conversions and managed-to-franchise transitions — exactly the playbook required for Hilton Olympia.

Hotels operated
10
Multi-brand · Marriott, IHG, Accor, Hilton
Keys under operation
1,000+
UK-wide · urban, regional, leisure
Team
900+
Operating professionals · 20+ central HQ
Track record
10 yrs
Through multiple cycles & transitions
CASE 01 · BRAND CONVERSION

Delta Milton Keynes

138 keys · acquired from Starwood Capital · full brand conversion required.

UK's first Delta by Marriott conversion, delivered at speed. First-time Marriott Fire Life Safety approval — a standard very few operators secure. Full repositioning aligned with international brand requirements.

OutcomeBrand-aligned, value-accretive
LeverSpeed of execution
CASE 02 · REPOSITION

Mercure Tankersley Manor

98 keys · Grade II listed · acquired underperforming.

Listed-building refurbishment. Repositioned under Mercure by Accor. Rebuilt the commercial engine — leisure, spa, events, weddings. Leisure revenue +100%. Weddings expanded to 150+ events / year.

OutcomeFull turnaround
LeverCommercial reset
CASE 03 · 3RD-PARTY MANDATE

The Former Grange Bracknell

120 keys · first third-party management contract · regulated scheme.

Operating within a highly regulated government scheme. Rigorous operational controls implemented. Strongest-performing asset within the scheme — now the benchmark for other operators nationwide.

OutcomeScheme benchmark
LeverOperational rigour
Why this operator fits this asset

Founder accountability + integrated platform + operator-level control over labour, revenue and cost.

  • UK-based, fully-owned hotel operating platform — no franchisor abstraction layer.
  • Proven through refurb without disrupting cashflow — exactly the Hilton Olympia playbook.
  • Direct experience with PIPs, rebrands, and managed-to-franchise flips.
  • Principal-level accountability — Jonny Levy (CEO), David Lane (COO), Nick Rubin (CSO), Anu Badola (CAO) in the deal.
§ 13 · Risk & mitigants

The risks are operational and finite — not market or planning.

The plan is delivered against an existing income stream, with phased deployment of capital and brand engagement already underway. The principal risks are execution risks, addressable by the operating team and structuring.

Risk · 01Refurbishment disruption

Floor-by-floor refurbishment risks key displacement, complaints, or RevPAR drag during Year 1–2 works.

Mitigant

Phased delivery aligned to seasonality & event calendar. Hotel trades throughout. Occupancy intentionally moderated to 70–72% in works years; pricing protected. Public areas refreshed early.

Risk · 02Capex overrun

£30m hard capex plus £3m fees has cost-inflation, scope-creep and contingency-burn risk.

Mitigant

5% client contingency baked into the £30m. Disciplined governance under BGAM principal oversight. Scope, phasing, and PIP requirements finalised pre-spend in Phase 1.

Risk · 03Brand & franchise transition

Rebrand to DoubleTree and management-to-franchise flip require Hilton approval — both are HMA-permission dependent.

Mitigant

Early Hilton engagement underway and received positively. HMA runs to 2035 with two 10-yr extensions, so rebranding is only viable within the Hilton ecosystem. DoubleTree base case is the lowest-friction path; Curio Collection is upside.

Risk · 04Market volatility

London hotel cap rates, travel demand, FX, and macro events could compress the exit.

Mitigant

Conservative underwriting — base case exit at 5.25% vs comp evidence at 5.0–5.5%. Sensitivity matrix in §9 shows LP IRR holds above 12% across the credible cap-rate band even with NOI underrun.

Risk · 05New supply

Hyatt Regency Olympia (204 keys) and citizenM Olympia (146 keys) open in 2026 — risks fragmenting demand.

Mitigant

Different positioning lanes — citizenM lifestyle, Hyatt premium-upscale, Hilton Olympia high-occupancy full-service core. Combined ~476 keys is 2.9% of submarket inventory. Validates the destination rather than threatening it; raises pricing discipline across the set.

§ 14 · Why this investment works

Freehold London, immediate income, value through execution.

Hilton Olympia is not a development punt or a market-timing bet. It is a sequenced operational reset of a fundamentally sound asset — at a discounted entry, in a regenerating destination, executed by an aligned operator with a proven playbook.

Discounted entry

~£107.5m vs £130m prior basis. £265/key vs comp set £390–619/key.

Durable demand

Submarket trades at 87.5% occupancy. New supply validates rather than threatens.

Clear ADR catch-up

£120 → £184 ADR. Positioning gap, not demand weakness.

Visible NOI growth

£2.3m → £9.6m by Year 5 · anchored to peer-set benchmarks, not aspiration.

Conservative underwriting

Pre-tax returns. Capital allowances (£9–10m) and 905-key planning consent not in the case.

Aligned execution

BGAM founder-led operator. Carried-interest-weighted GP economics. Hilton engagement positive.

Next stepsStructuring a single-asset London co-investment — bilateral or club · Operator engaged · Indication of interest · Targeting Q3 2026 close
ContactDave Murray · dave@gccapitalpartners.ie · Grand Canal Capital Partners